515-274-4692 • 211 5th St, West Des Moines, IA 50265

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About Heart of Iowa Market Place

Located in the Historic Valley Junction in West Des Moines, Heart of Iowa Market Place offers opportunities to sample, share and remember Iowa with distinctly Iowa gift items and products.

As much as the products themselves, it is the experience we deliver that keeps our customers coming back and leads them to tell their friends and family about us. The Heart of Iowa is a place where customers can refresh and explore; a place reminiscent of a time when the pace was slower, the family were near and neighbors were friends.

We specialize in Iowa gift baskets, gourmet foods, souvenirs, John Deere, Iowa Hawkeye and Iowa State gifts. We are a key resource for gift items that are “All Things Iowa”.

We take great pride in designing every gift box or gift basket with personal attention to detail, creating each one to convey the special message or sentiment you wish to share. As a family owned business, we are small enough to meet our customer’s special requests, yet large enough to accommodate any company’s large corporate gift needs.

We offer shipping to U.S. recipients through UPS. Des Moines area delivery is also available.


MHC&S CPA firm has used Heart of Iowa for the past several years for our Christmas gifts for clients. Kelly Sharp and her team continue to “out do” themselves each…

Rose Breuss, Director of Marketing – McGowen, Hurst, Clark & Smith, P.C.

Heart of Iowa “built” our corporate holiday gift baskets in 2014. The entire team of elves at Heart of Iowa were very easy and fun to work with and we…

Eric Faust, Executive VP & COO – EMC National Life Co

At TPI, we work with clients all across North America, and always use Heart of Iowa to send gifts on special occasions that carry meaning, and give our clientele a…

Jeff Smith, Director of Sales & Marketing – TPI

We loved our experience with Heart of Iowa! Our company is celebrating its 75th anniversary this year and we sent our customers a gift basket thanking them for their business.…

Sara Stephenson, Marketing Coordinator – Highway Equipment Company

I just want to say a big THANK YOU for sending the gift baskets!!!!  They all looked wonderful! Every Christmas we send gift baskets to your top customers.  I was…

Lisa Sommerfeld – The Snare Shop

I must say, the service that was provided this morning was outstanding! I will continue to utilize your company for ALL my gift basket needs and would recommend you to…

Josh Masters – Valley West Inn/Sterling Hotel & Suites

We just had a site visit…and they RAVED about your fudge! We heard the ladies talking about each of the flavors and how delicious they were….so thank you! They were…

Lauren – Catch Des Moines

I've loved being able to go to Heart of Iowa Marketplace for business or personal gifts. The assorted fudge is a great gift for almost anyone! And, also a great…

Rochelle Burnett, KELLER WILLIAMS

We worked with Heart of Iowa to create gift baskets for our clients, and the experience was top notch. Kelly and her team were flexible, and offered us many creative…

Iowa Student Loan

My new employee LOVED the basket you sent to his family – it was a huge hit! I hope to continue this with other Executives! Oh – and the fudge…

Kim – Siegwerk Companies

In our business some of the best clients that we have are referrals from our existing client base. As a token of our appreciation for these referrals we've teamed with…

Jeff, Cupp Insurance

Heart of Iowa is such a fun store with a wide variety Iowa of items. I was very impressed with their willingness to help create a completely custom basket for…

Sara, Siegel Companies


Kelly Sharp – Owner

Kelly Sharp an Iowa native  lives in Downtown Des Moines, along with her husband Denny and dog Annie.  They have four children, Ryan, Cory, Abbra and Josh and granddaughter Mia.  One of her great passions is her dog Annie and horse Aria (From the Heart), along with biking, running and spending time with her family and friends. Kelly worked for over 25 years in marketing, business operations and retail and always hoped to one day own her own business.   In 2011 she realized this dream with the purchase of the Heart of Iowa Market Place.

“The great thing about the store is that I get to meet so many interesting people who are proud of Iowa and want to share that pride with their friends and family. We are a small business, but we reach people across the country and nationwide, leaving them a “Taste of Iowa”

Abby Rodewald – Manager

Wisconsin transplant Abby Rodewald joined the Heart of Iowa team in March of 2017. Abby moved to Des Moines in 2012 after graduating with a Bachelors in Landscape Architecture degree from Iowa State University. Abby loves being active in the community where she currently serves as the President for the Young Professionals Connection. In her spare time, Abby enjoys being outside, whether it be biking, running, hiking, or taking her white lab, Emma, to the dog park.

“I’ve lived here quite a while now, so I know the pride that Iowans have in their state is something that really shines through. I also know what a unique opportunity it is to manage a venture as special as the Heart of Iowa Market Place”.

Shelby MacLeod – Assistant Manager

Iowa native Shelby MacLeod moved to Des Moines in 2015 after graduating from the University of Northern Iowa. Having always loved the world of small-business retail, Shelby joined the Heart of Iowa team full-time in October 2018. In her free time, she enjoys reading, being outdoors, and spending time with friends and family.

“My favorite thing about Heart of Iowa is that we have the privilege of connecting with so many different vendors from across the state, in order to carry a diverse variety of uniquely ‘Iowa’ products. That variety allows us to come up with a truly one-of-a-kind gift for any occasion.”

Your Iowa store & so much more.
Give us a call at (515) 274-4692.

Find us at 211 5th Street, West Des Moines, IA 50265

Monday - Saturday: 10 - 5pm
Sunday: Closed

Copyright © Heart of Iowa Marketplace. All rights reserved.